The determinants which influence the effectiveness of the process of health-promotion education, its principles and targets are revealed. The authors pay special attention to the characterization of health education, as one of the socio-cultural contexts of individual's health-building position. In this article, the authors consider the conceptual and theoretical foundations of health education. The research methods were determined by its goals, tasks of a specific stage, conceptual approaches implemented in the study, which provided the necessary depth of elaboration of the main aspects of the problem. The study also used observational methods (direct, indirect, included observation): observation of the educational process and the activities of students.

The study of psychological, pedagogical, cultural, historical and methodological literature was used, during which a theoretical analysis of ideas about the scientific concept of “health promotion education” was carried out, and the essential characteristics of the organization of the process of health promotion education of students in the postindustrial society were identified. The purpose of the article is to present conceptual and theoretical foundations of health education of students in the postindustrial society on the basis of analysis and generalization of scientific and theoretical sources and methodological developments and experience of the authors in the education system. The article is devoted to the solution of the problem of designing the system of health education of students in the postindustrial society.

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